The classical music news platform wanted to improve the Live-Stream Experience in an effort to gain brand trust, increase user-base and industry partnerships. I redesigned the pages for responsive web and built a stronger brand hierarchy and UI systems within the product, and oversaw the shipping to development.
I conducted research by interviewing the audiences affected by our goal metrics: users and client partners.
My design process utilizes many different techniques, from developing systems to breaking down the project into sections and iterating on those pieces to build up to a full experience. Creating a constant feedback loop on deliverables is essential to iterating fast and solving user problems.
Adjusting Colors
As far as brand hierarchy goes, with The Violin Channel using a Red/White for articles and most of it’s content, to create some separation and communicate a change in space within the experience, we continued to use the Yellow/Black that had been commonplace for many years prior. While the Red/White contrast was be improved, the already high contrast of the Yellow/Black could afford a lower ratio.
Live Stream Cards
Page Layouts
Though recent, The Violin Channel is already seeing reduced bounce rates from the site, reducing from 52% from 43%. The update is already improving brand trust: consistent users have been expressing pleasure and relief for the new changes.
